October 1st, 2006

Veronica smile

HelpMeVeronica.com: A P-C! True Internet Story

Have you been to helpmeveronica.com, the very first Veronica Mars alternate-reality game (ARG), which took the Internet by storm, garnering multiple high-profile media mentions and hooking thousands of new viewers with its viral mayhem?

Um. Well, have you been to helpmeveronica.com, the very first Veronica Mars alternate-reality game (ARG), which about five people cared about?

Yeah. It was my idea. Hi. I'm not the CW marketing department, contrary to popular speculation. I'm sorry for playing dumb the last five weeks, but that's the nature of the beast. You can't be the Man Behind the Curtain if you have no curtain. And when the curtain looks like the CW, people are more interested. More importantly, people outside the fandom find you more credible, and they were the target audience from the beginning.

What I don't think people realize, however, is what an incredible achievement this was. Which is why I am telling our story. It's a story about a story, and it's full of harrowing drama, thrilling heroics, rollercoaster emotions, and Nazis.

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The whole experience can be summarized in the following scene from porpentine's surprise birthday party yesterday.

Rey (silverkun) notices my 09er code shirt (designed by Rae!). He then asks, out of nowhere and completely unprovoked, "Have you been to helpmeveronica.com?"

I laugh. And laugh. And laugh some more. Rey is unsure how to interpret my reaction.

I laugh some more. He is still befuddled.

"I started helpmeveronica.com," I say.

"Oh," he responds. "Rock on!"

And he gives me a fist-bump.