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Previously, on Veronica Mars! - The Book of the Celestial Cow

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October 9th, 2006


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03:25 pm - Previously, on Veronica Mars!
Last week, Rob was all, "You know how you're always coming to me with great ideas for online content? And you know how sometimes I don't respond to an e-mail for ten days? Here, talk to these guys instead." "These guys" were the people responsible for VM online content like the MySpace pages and podcasts and Veoh videos. I'm not entirely sure whether they want their identities revealed, so we'll call them Drake and Josh. They were happy to talk to me, as they wanted my input on something they were planning on launching soon (which I will pimp in this very post).

Since their idea involves fans filming themselves, I mention that I started this site, helpmeveronica.com, that stemmed from a similar idea. I ask what they expect from their project.

And Drake, in the course of his response, says this:
I think our fans are extremely creative, as is demonstrated by the helpmeveronica site. We were wondering who was behind that...

I am totally floored that they had stumbled across it ALL ON THEIR OWN because come on, guys, it's not like anyone ever talked about us that your regular working joe would find.
Also, I was pleasantly surprised that you had already heard about helpmeveronica.com! How did you find it? I think it's funny that you all were wondering who was behind it, because several people over there like Rob and Rick Pickett knew!

Drake's response is not very informative but actually pretty fucking cool:
I guess we found the website where we find all of our information... the grapevine.

THE GRAPEVINE, folks. We actually made the grapevine. People were actually talking about us. It sure didn't feel like it, but THEY WERE. I know the thing about tracking virality is that you only see what people post on the Internet, but to discover that we somehow ended up on a grapevine that filtered down (or up!) to Drake and Josh was a small vindication.

Josh, however, delivers the best response ever, which I have recently deemed the epitome of hilarity:
That's so funny that all those people knew you were behind Help Me Veronica. We had producers on set there looking into it to see if they recognized anyone! Ha!

We confused people who worked on the show. Oh, God. I don't think I am ever allowed to feel like our efforts were a failure again. This was pretty hard evidence that my "No one cares" refrain was fairly inaccurate. We entertained those plucky hearst_helpers. And even if we didn't reach that many new viewers, it's clear that we were noticed. We were talked about. And the more chatter there is, the greater the likelihood that the site will hit people who've never seen the show and pull them in. We're totally taking credit for that thousandth of a ratings point. Modified rapture!

All of this leads up to the unveiling of the new Veronica Mars fandom challenge, which is described below:
Wanna show Veronica Mars some love? It's your time to shine. We're looking for you, the fans, to help keep the world up to date on what's going on. Here's the happs...

After each show we want you to create your own recap clips. They have to be under two minutes and they can't use any images/sounds from the show. Beyond that, Neptune is your oyster. How do I do that, you ask? Get creative! Write something, shoot something... you wanna act it out, wanna animate something, do a dramatic reading? It's up to you.

The submission with the most views/highest ratings will be featured on Veoh, MySpace, and the VM Video podcast the morning of the next show. So be sure to be active... watch and vote for your favorite videos. We'll also pick a staff favorite each week to be showcased. So start uploading, minions... Fame, fortune, and creme brulee await.

I honestly have no idea what kind of submissions they're going to get, but you guys are teh awesome, so I think you should represent the fandom well. Get cracking! And clothe yourselves properly!

If, however, you find that you REALLY NEED to use clips from the show in order to recap the episode, come over here, where we're working on designing Two-Minute Replays à la NBC. This was the idea I went to Rob with initially, the one that got me in contact with Drake and Josh. See? It all comes full circle.
Current Mood: hopefulhopeful
Current Music: Foo Fighters - Best of You

(32 memoirs | Describe me as "inscrutable")

Comments:


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From:spectralbovine
Date:October 9th, 2006 10:46 pm (UTC)
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Maybe you can get him fired? Set a fire and blame him for it, or something.
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From:sabra_n
Date:October 9th, 2006 10:30 pm (UTC)
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...Okay, where did I put my ancient copy of Flash? This is begging for a weekly VM cartoon.

-blue
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From:spectralbovine
Date:October 9th, 2006 10:43 pm (UTC)
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I KNOW! That would be so damn fun! There really isn't enough Flash nonsense in this fandom.
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From:cerulgalactus
Date:October 9th, 2006 10:33 pm (UTC)
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Dear Sunil, you will be working for the show by this time next week, unless you already are.

Bravo, sir. Bravo!
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From:allthelivesofme
Date:October 9th, 2006 10:34 pm (UTC)
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THE GRAPEVINE, folks. We actually made the grapevine.

Congratulations!! :-D
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From:pidgehuss
Date:October 9th, 2006 10:42 pm (UTC)
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You are so awesome! I would have supposed that they'd have heard of the site because it's their job to look into Veronica-y things on the internets, but I am super impressed that the concept made the grapevine. The Temptations are also duly impressed.

I will probably hang back and see what kinds of videos are submitted before I try my hand at any of that. But I will certainly watch and vote! Neato!
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From:spectralbovine
Date:October 9th, 2006 10:45 pm (UTC)
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I would have supposed that they'd have heard of the site because it's their job to look into Veronica-y things on the internets, but I am super impressed that the concept made the grapevine.
The fact that he didn't just tell me where he found the link suggests that people were just, like, ACTUALLY TALKING ABOUT IT IN THE REAL WORLD. Which is so crazy bizarre to think about.

But I will certainly watch and vote! Neato!
Good! Please help spread the word if you can. These guys are doing their damndest to pick up the network's slack.
From:hobviously
Date:October 9th, 2006 10:49 pm (UTC)
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This entry is great because it looks awesome with all the blockquotes on my new layout.

I mean... congratulations!
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From:spectralbovine
Date:October 9th, 2006 10:54 pm (UTC)
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OMG IT DOES! So preeeeeeetty!!!
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From:jadelynx
Date:October 9th, 2006 11:10 pm (UTC)
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Ooh, pretty! Is that a LJ theme or did you do that yourself?
From:hobviously
Date:October 10th, 2006 12:09 am (UTC)
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Ha, I wish! It's a custom layout made by grrliz at [Unknown LJ tag] for Breast Cancer Awareness Month. Free LJ prettifcation for all, breast cancer for none! Yay.
From:hobviously
Date:October 10th, 2006 12:10 am (UTC)
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From:roniabirk
Date:October 9th, 2006 10:55 pm (UTC)
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Verrah int-ah-restin'. =)
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From:jadelynx
Date:October 9th, 2006 11:14 pm (UTC)
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Well, that's pretty much enough to make me stop feeling sorry I shaved my head. :D

By day he's meek and mild Sunil Patel, by night... Polter-Cow, with the power to bring producers' brain gerbils to their knees!
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From:jeeperstseepers
Date:October 9th, 2006 11:24 pm (UTC)
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I so want to participate in this video recap thingie but I have zero creativity whatsoever. It sounds very fun though and I'll be counting on you to point me in the direction of the most entertaining submissions each week.
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From:spectralbovine
Date:October 9th, 2006 11:28 pm (UTC)
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"Hi! This is the latest episode of Veronica Mars, as retold by an Orthodox Jew."

That's as far as I can go since I don't know enough about Judaism to make funny Jewish jokes.

Also, you can do your bubblegum thing. That's sure to be a hit.
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From:jeeperstseepers
Date:October 10th, 2006 12:24 am (UTC)
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That's as far as I can go since I don't know enough about Judaism to make funny Jewish jokes.

Whereas I have the knowledge but not the humor. Alas.

Also, you can do your bubblegum thing. That's sure to be a hit.

I'm sure it would be...if I had any idea what you're talking about.
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From:spectralbovine
Date:October 10th, 2006 12:25 am (UTC)
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Whereas I have the knowledge but not the humor. Alas.
Wonder Twin powers, activate!

I'm sure it would be...if I had any idea what you're talking about.
Your Yahoo! pictures where you're blowing bubbles as big as your face! They're very cute.
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From:jeeperstseepers
Date:October 10th, 2006 12:41 am (UTC)
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Oooh yeah. Those.

And I just thought of a video recap idea, by the way. But I don't have the video editing skillz for it.
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From:raelee
Date:October 9th, 2006 11:39 pm (UTC)
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Ahh, someone needs to do flash cards like on Buffy. Or an Andrew-esque whiteboard presentation... bonus points for toga-field frolicking. This whole challenge is perfect for alliterator.
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From:spectralbovine
Date:October 9th, 2006 11:40 pm (UTC)
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Oh God, you're right! Ha. Dr. Von Wolfhausen explains every episode!
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From:roniabirk
Date:October 10th, 2006 12:39 am (UTC)
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I second that idea! =D
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From:alliterator
Date:October 11th, 2006 06:39 am (UTC)
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Damn you! I left my lab coat at home. But they sell better ones at the bookstore.

As I said before: damn you!
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From:gymble
Date:October 10th, 2006 01:23 am (UTC)
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I wish that I had the skill to write or act a recap a la The Complete Works of William Shakespeare: Abridged.
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From:spectralbovine
Date:October 10th, 2006 01:59 am (UTC)
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Heh.

We do the episode...in one minute!

We do the episode...in thirty seconds!

We do the episode...in fifteen seconds!

We do the episode...in seven-and-a-half seconds!

EVERYONE DIES.

The end.
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From:gymble
Date:October 10th, 2006 02:28 am (UTC)
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And there would be about fifty wig changes! It would be awesome! But I have no skills.
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From:catatonia00
Date:October 10th, 2006 01:54 am (UTC)
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Although I was slow on the uptake, I finally did get around to check out HMV. Tremendous kudos to you guys! Like really. IMO, it was blurring the lines between fandom efforts and real life VM world. Pretty creepy stuff.

I'm so glad that Josh and Drake (isn't that the right order?) got ahold of you and hopefully others also involved in the HMV endeavor. They need some serious brushing up and sharpening their creative tools to do to feed us hungry VM fans.

This is all awesome. Awesome all around!
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From:spectralbovine
Date:October 10th, 2006 01:57 am (UTC)
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IMO, it was blurring the lines between fandom efforts and real life VM world.
Well, that's the way of the ARG. It's all about letting people into the fictional world...but is it REALLY A FICTIONAL WORLD??

I'm so glad that Josh and Drake (isn't that the right order?)
Nope. It's Drake and Josh. Get it right!

They need some serious brushing up and sharpening their creative tools to do to feed us hungry VM fans.
Well, I think they've been doing good stuff so far with the podcasts and little videos. Those have been really cool. And since everyone loves MySpace, that was a good idea. The pages are pretty clever. And I'm really interested to see what people come up with for this new recap thing.
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From:catatonia00
Date:October 10th, 2006 02:59 am (UTC)
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It's all about letting people into the fictional world...but is it REALLY A FICTIONAL WORLD??

I can hear your evil "mwahahaha" laugh. Is it an oxymoron to say real and fictional world in the same breath?

Nope. It's Drake and Josh. Get it right!

Oops. You're right. I miss chunky Josh.

Oh yeah, these guys did the online content stuff and they're not the dopey marketing people doing those godawful popgirly shit. My bad. I haven't really looked around their MySpace. But I love the video podcasts. Please tell them to feature more people. I want to hear Percy or Francis talk for once.
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From:cosmicviolet
Date:October 10th, 2006 02:43 am (UTC)
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I didn't really understand the helpmeveronica game, but that's a pretty cool response. (Also, I love that you have a tag that says "myspace is a canker sore", hee.)
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From:miniglik
Date:October 10th, 2006 11:00 pm (UTC)
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Oh, I missed this entry. But it's good to see.

Yaay, validation!
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From:mycenae
Date:October 10th, 2006 11:26 pm (UTC)
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There needs to be, like, an all-kitten VM recap. With one of those little bald kittens for post-rape Parker. That would rule. I don't think the local pet store would let me just borrow a bunch of kittens, though.

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